Our History

More than just a Safari
Ours is a business with a rich and deep history. Over a period of 4 years, PM Safari Ltd has become the largest destination management company in the Southern hemisphere after organically building its own powerful African footprint. It has established infrastructures including local offices, people, products and service providers – in each of its regions, This, coupled with its consistently exceptional personal service to travel business partners in source markets around the globe, has supported the company’s goal to become Africa’s leading Inbound Travel Brand, with a healthy track record and impeccable reputation.
Both Partners and clients are assured of direct connection to each of the unique countries that make up this eclectic continent. As our network extends further afield to include Ethiopia, Lesotho, Eswathini, Rwanda, Zimbabwe, Zambia, Zanzibar and Mozambique, we truly do have Africa covered.
But it’s ultimately the people who animate this brand into something really special.

      • We are one synergized family of African DMC’s who share a common purpose, customer promise and value proposition.
      • We are passionate travel specialists who live what we sell – we are masters of our product and service.
      • We are brand loyal and proud, and we stand together. Here there is no “I” and “You”, but rather “Us” and “We”. Our Africa is one place, and we are one family. We pledge the same promise to our partners.
        Our regional personalities and product portfolios differ, as each of us is as unique as the destination itself. We share an African soul, but our faces are those of our home countries.
      • No one knows or lives Africa like we do.
      • We are proud and responsible citizens and sustainable contributors to our local economies, communities and our environments – we aim to leave everything we touch better in some way.
      • We believe in progress through valuable partnerships, from customers to suppliers.

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